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A CRM with an AI website builder built in

Imago is a CRM with an AI website builder inside it. Describe the site you want, attach a PDF or some photos, and AI agents build real pages you keep changing by chat.

Because it lives in your CRM, your real forms and booking calendar drop straight in, and every lead lands in Contacts with its source.

Build a website by chatting

An architect agent plans the pages. Then agents write every section in parallel. Ask for changes in plain English, and each edit is saved as a new version. Start from scratch, or tap one of the ideas to get going.

See it live, read the code, and roll back to any version. When you're done, publish it on your own domain, download a ZIP or push it to GitHub. The code is yours to keep.

Use any AI model

Pick Anthropic or OpenAI, or use OpenRouter for one key to models like Kimi, Qwen, Gemini and Grok. You choose the model per build, so you can try a fast model for drafts and a stronger one for the final pass.

Self-hosted, you pay your AI provider directly, with no markup from Imago. A usage and cost log shows every request, with the provider, model, tokens and status.

Why a CRM with an AI website builder beats a separate tool

A standalone builder gives you a page. A CRM with an AI website builder gives you a page that does something. Forms create contacts. Bookings land on your calendar. Every visit and conversion is tracked to the lead.

Automations can even build a site and a chatbot after a sales call, then wait for your OK before texting the link to the prospect. It is a fast way to show a new client what you can do.

  • Real Imago forms and calendars inside the pages
  • Leads land in Contacts with their source
  • Your own domain with HTTPS
  • Start from a PDF, a Word file, photos or a video

Prefer dragging blocks?

The classic drag-and-drop page builder and funnels sit right next to the AI builder. Build multi-step funnels with order forms and countdowns, and sell through checkout on your own Stripe or PayPal.

Run A/B split tests that report statistical confidence, then promote the winner in one click.

Rank what you build

The built-in SEO suite tracks keywords, crawls your site for problems and checks any page against a target keyword. It can write briefs, drafts and meta tags that go straight into a page.

The site audit gives a health score from 0 to 100 with fix suggestions, and it re-runs every time you publish. Import Search Console data to see your real Google clicks and impressions.

Your brand, your media, your templates

Set your logo, colours and fonts once on your brand board. Sites, emails and forms that you or the AI build pick them up automatically.

A shared media library holds every image and file, with an in-browser editor and stock photo search. Save a finished site as a template and install it again in one click.

Self-host Imago free.

Every module, in one app. Early access by email.

  • $0 to self-host, forever
  • Your own keys, no markup
  • Sandbox mode: try it with zero keys
Get early access See plans & pricing

Built-in tools

Frequently asked questions

Which AI models can build my site?

Anthropic, OpenAI, or any model on OpenRouter, such as Kimi, Qwen, Gemini and Grok. You choose per build.

Can I export the website?

Yes. Download a ZIP or push the code to GitHub. You can also roll back to any earlier version.

Can I use my own domain?

Yes. Point your domain, Imago shows the DNS records, verifies them and issues the HTTPS certificate.

Is there a drag-and-drop builder too?

Yes. The classic page builder and funnels are included, with A/B split tests.

Do form fills from the site go into the CRM?

Yes. Imago forms and calendars drop into the pages, and every lead lands in Contacts with its source.

Run your business on software you own.

Self-host Imago free today. Sign up and we email you the GitHub link.