A HubSpot alternative with everything in one app

CRM, marketing and sales in one place

Imago starts with contacts, companies and pipelines, then adds the tools that usually sit around a CRM. Every form fill, booking, email open, payment and call lands on one contact timeline.

Workflows run the follow-up. Trigger on almost any event, branch on what the contact did, wait, send, tag and hand off. Or describe the workflow in plain English and let AI draft it for you.

• Smart Lists, lead scoring and company pages
• Email campaigns with A/B subject tests and SMS broadcasts
• Social posting to Facebook, Instagram, LinkedIn, Google Business Profile, YouTube and TikTok
• Forms, surveys and quizzes that become contacts
• Custom reports, dashboards and first-touch attribution

Why teams pick Imago as a HubSpot alternative

Imago is built to be owned. Self-host it, keep your database on your own server, and connect your own email, phone, AI and payment providers.

There are no paid tiers for features when you self-host. Every module is included. You only pay your providers for what you use. Your team gets the extras too: built-in team Chat with channels and threads, Loom-style Videos with per-contact analytics, and Docs for wikis and playbooks, all in the same login.

Content and search, built in

Imago has an AI website builder that writes real pages from a chat, plus a drag-and-drop page builder and funnels. Pages export to a ZIP or push to GitHub.

An SEO suite tracks keywords, crawls your site for problems and drafts briefs and content. Docs gives your team a Notion-style workspace, and any Doc can be published to the web.

Sales calls and service, too

Power Dial works through call lists with scripts and one-click outcomes. Each outcome can create the callback task and move the deal. A unified inbox handles SMS, email, WhatsApp, Messenger, Instagram, web chat and calls.

AI agents answer from your knowledge base with citations, reply across channels and can pick up the phone. Texts and emails an agent writes can wait in an approval queue first.

Payments with 0% from Imago

Send estimates, contracts with e-signature, invoices and subscriptions on your own Stripe or PayPal account. The money goes straight to you, and Imago takes nothing.

A signed contract can turn straight into a deposit invoice. Payment links, text-to-pay, coupons and automatic receipts are included, and every payment shows up on the contact.

Know which marketing made money

Build custom reports over contacts, deals, payments, calls and more, then drag them onto dashboards that are emailed on a schedule. First-touch source and UTM reporting follow a lead from first click to won deal.

An email-to-revenue funnel shows who opened, clicked and paid. A tracking snippet records page views on outside sites, and when a visitor fills a form, their earlier visits join their contact timeline.