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Plans & Pricing

The app is free. You pay for what costs money to run (texts, calls, email and AI) and for features that make agencies money. Nothing else.

Available first

Self-hosted

Release 1 · Early access

Run the whole platform on your own server with your own keys.

$0free forever

  • Every module: CRM, inbox, dialer, calendars, funnels, payments, courses, AI agents
  • Docker Compose or one-click Railway deploy
  • Bring your own keys: AI, email, Twilio or Telnyx, Stripe, storage
  • No markup on anything: you pay providers directly
  • Workspaces for your own clients
  • HIPAA mode, audit log and encrypted keys
  • Self-serve community support
Get early access

Imago Cloud Free + Wallet

Release 2

We host it. You only pay for what you use, from a prepaid wallet.

$0no card to sign up

  • One business workspace with the full CRM
  • Free email through your own Gmail or Outlook
  • Buy local and toll-free numbers in the app
  • SMS, calls, Imago email and Imago AI from your wallet
  • Auto-recharge, and sending stops at zero: no surprise bills
  • Generous free limits (see below)
Join the Release 2 list

Agency

Release 3

Everything an agency needs to run and resell Imago to clients.

$97/month · white label $297/month

  • Client sub-accounts, each with its own data
  • Snapshots: clone a client setup in one click
  • Login as, agency team and client sharing
  • Bring your own keys on Cloud
  • White label: your brand, your domains
  • Rebill clients at your own markup through Stripe Connect
Join the Release 3 list

Release 2 and Release 3 prices and limits are our launch plan and may change before they open. Lists get first access and launch pricing.

Compare plans

Same product everywhere. The difference is who runs it and how you pay.

FeatureSelf-hostedCloud FreeAgency
Every CRM module
Who hosts itYouImagoImago
WorkspacesAs many as you run1Client sub-accounts
Your own API keys
Buy numbers, SMS and AI from a wallet
Free Gmail / Outlook email
Snapshots and Login as
White label and rebilling$297 plan
Imago brandingStaysStaysRemovable on white label

Cloud Free limits

Limits follow what costs money to run, not features.

Release 2
  • Workspaces1Agency plan
  • Seats2Per seat from your wallet
  • Contacts2,500Per 1,000 from your wallet
  • File storage1 GBPer GB from your wallet
  • Video25 videos / 2 hoursPer hour stored
  • Knowledge base200 pages or filesPer 100 indexed
  • Automation runs1,000 / monthPer 1,000 runs
  • Inactive workspacesSleep after 90 days, data keptWaking up is free

Wallet rate card

Top up once, turn on auto-recharge, and sending stops at zero. No surprise bills.

Release 2
SMS segment$0.011 + carrier fee at cost
MMS$0.03
Local number$2.00 / month
Toll-free number$3.50 / month
Outbound call$0.019 / minute
Inbound call$0.012 / minute
Call recording$0.004 / minute
Email through Imago$0.60 / 1,000
Email verification$2.00 / 1,000
Imago AIModel price × 1.5
Texting registration, small business$29 one time
Texting registration, standard brand$79 one time

Self-hosting? You pay your providers directly and none of this applies.

Self-host free

Do I need a card to start?

No. Self-hosted is free, and Cloud Free signs up without a card. You only add money to buy a number, send texts or email through Imago, or use Imago AI.

What does free email mean?

Connect your own Gmail or Outlook mailbox and send and receive from the CRM at no cost. Bulk campaigns go through Imago email from your wallet.

Can I bring my own keys on Cloud?

On the Agency plan, yes. The free way to use your own keys for everything is to self-host.

More questions? See the inbox of answers