A GoHighLevel alternative you can own

The same all-in-one toolkit

Imago covers the jobs agencies and local businesses expect from an all-in-one platform. Every tool shares one contact timeline, so a form fill, a booking, a call and a payment all show up on the same record.

• Contacts, pipelines and lead scoring
• A unified inbox for SMS, email, WhatsApp, Messenger, Instagram, web chat and calls
• Calendars with two-way Google and Outlook sync
• Workflows with branches, waits, webhooks and AI phone call steps
• Pages, funnels, forms and A/B split tests
• Payments, estimates, contracts and subscriptions
• Courses, community and review requests

What makes Imago a different GoHighLevel alternative

Imago adds tools you would otherwise buy separately. There is a full SEO suite with rank tracking and site audits. There is Loom-style video with per-contact analytics. There are Notion-style Docs and team Chat.

The AI goes further too. An AI website builder writes real pages from a chat and exports them to a ZIP or GitHub. A knowledge base answers with numbered citations and says so when it can't find an answer. You can measure its answer quality before you go live.

Own the platform, keep the margin

Self-hosted Imago is free forever. You connect Twilio or Telnyx, your email service, your AI provider and your own Stripe or PayPal. Imago adds no markup and takes 0% of payments.

Your data stays in your own database, on a server you pick. A usage and cost log shows every AI request, so there are no surprises. If you would rather not run a server, Imago Cloud (Release 2) is planned with a free workspace and a prepaid wallet.

Built for agencies

Self-hosted, you can run a workspace for each client today. Snapshots clone a full client setup in one click, and Login as lets you support a client with an audited, time-limited session.

The Agency plan (Release 3) adds hosted sub-accounts, white label with your own brand and domains, and rebilling clients for usage at your own markup.

Switching over

Bring contacts across with a CSV import that maps columns for you and finds duplicates to merge. Workflows, forms and sites can be drafted by AI from a short description, so you are not rebuilding everything by hand.

Every channel has a sandbox, so you can build and test a full client setup before you connect a single number. When it works, save it as a snapshot and reuse it.

AI that does real work

Voice agents answer your phone when your team can't, and call new leads from a workflow. Conversation AI replies on SMS, email, web chat and WhatsApp from your knowledge base, and stays quiet once a person has replied.

Agent Studio turns a plain-English job into an agent with tools and a schedule. Anything it writes to a customer can wait in an approval queue first. Bring Anthropic, OpenAI, any model on OpenRouter, or a local Ollama model, and see the cost of every request.